Choosing the right color and text combination can increase the marketing value and help to establish a brand easily. Consumers are always attracted to products having brilliant color labels and are naturally drawn towards the product to make a quick purchase. However, there are a lot of options for choosing the correct Color Label Printers for your business and you need to consider a few factors before buying one color printer.

It may be tempting to consider the lowest priced color printer, but it is important to know that there may not be long-term value of such printers. Though the price is an important factor for your choice, however, considering the recurring cost of operation is more important. Further, the quality of the print, maintenance required, printing speed, etc. are some important factors that can play a significant role in making a correct choice.

Important Factors to Consider

• Type of Material and Ink: While selecting a color label printer, you need to determine whether the printer is capable to meet your printing need. You should check if the printer is able to perform with the label or paper stock that you need. Further, what type of ink will be required and what size of the color label the printer can handle, should be ascertained.

• Speed and Quality of Printing: Choosing any color label printer may not fulfill the demand of print volume and the label design required. You may need to select a high-speed printer capable of producing quality prints if you have to deliver a lot of prints. Quality of print may vary with high-speed printing in some color label printers whereas there are good color printers that can produce quality prints even at high speed.

• Types of Software Required: The availability of proper software in a color printer can enhance the efficiency and accuracy of regular operation. You need to check what kind of software is available with a color printer and what functionalities the software offer. The integration capability of the software is very important to have a trouble-free printer operation.

• User-Friendly Printer: Even if a color printer is having excellent software, and can produce a high volume of printing with high quality with great accuracy if the printer is not user friendly, there is no use. You need to ensure that the printer you are choosing has an easy-to-use interface having flexibility in operation along with capabilities to deliver quality and productivity. Further, the printer supplier should install the printer and should provide training for the operation and maintenance of the printer free of cost.

Schedule of Cleaning and Maintenance: Requirement for maintenance and cleaning of the color printer that you choose to buy, need to be made clear before the purchase. The cost of ownership may get affected due to such requirements and in case of a lot of downtime of the printer, productivity gets affected seriously.

When you get a quality color printer for printing labels and use UV Coaters for applying UV protection to your labels, your printing performance can greatly enhance.