Your current sheet-fed digital press might not be up to the task of capturing additional work from today's print-loving marketers. Brands and organizations desire direct mail, invitations, packaging, and other elements that maximize the effect of their marketing bucks and you gain handsomely when you bring these value-add capabilities to the table. For printers with the correct equipment, profit margins on digital print enhancement can be significant (50 percent to 400 percent), resulting in a speedy return on investment (ROI).

You'll need a system that stands out in areas like running at rated speed, actual uptime, specialized inks, and extra long sheets to take advantage of this kind of expansion.

From 2015 to 2020, digital print enhancement is expected to rise at a 27 percent compound annual growth rate (CAGR), reaching 25 billion pages by 2020. The results of specialty inks and longer sheets (some as long as 47.2”) fascinate marketers. They want shorter, more intricate works, and today's press technology can do that type of work quickly and at a reasonable cost.

In today's world, it's hard to think of a business that doesn't involve printing in some way. Product labels, serial number labels, instructions, barcode labels, and signs are some of the most common features in new era product packaging and marketing.Argon Technology has produced great barcode software that is available at a low cost in answer to this requirement.

The basic edition provides customers with a basic range of tools, templates, shapes, design, and serialization capabilities. The benefit is that the BarTender software license price is decreased while the fundamental functionality is maintained.

More label and card designs, as well as RFID encoding, are included in the Professional Edition. With this version, users can now extract data from external sources. Argon Technology can assist you with all of your direct thermal barcode needs.

Barcode thermal labels come in two varieties:

• Direct Thermal Labels for Desktop
• Direct Thermal Labels for Industry

A unique thermal coating reacts to the heat generated by the printer's printhead on direct thermal labels. The printed text, image, or barcode is generated when the heated areas of the white label turn black. The gleaming white surface of these barcode labels makes printing a breeze.